Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.

This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

Celebramos las series y películas más importantes de 2025 que encabezaron las listas de streaming. Nombradas por ...

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, ...

NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...

NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...

The way Americans consume local news is undergoing a dramatic transformation, moving from the traditional broadcast screen to the personalized, on-demand world of over-the-top (OTT) streaming. Local ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also found that Hispanic consumers are redefining today’s ad environment through their distinct ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...