The biggest name in hard seltzer has gone soft. White Claw, the brand that helped usher in the hard seltzer era when it launched in 2016, has released a nonalcoholic seltzer. So yes, a seltzer. You ...

The hard seltzer company White Claw has sparked a social media frenzy after releasing a new 0% alcohol variety pack with a hefty price tag. The drinks come in four flavors — black cherry cranberry, ...

White Claw has made a name by selling hard seltzer to the masses since its 2016 inception. Now, the beverage behemoth is forging a new, sober path. On Dec. 5, White Claw introduced a new category for ...

There’s nothing sadder than an empty cooler at a 4 th of July party -- but leave it to the folks at White Claw to ensure that won’t happen. The hard seltzer brand has partnered with ...