Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesity ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical ...

DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Strea ...

Google announced at CES 2026 Gemini for Google TV features that aim to bring its TV platform into the center of how people ...

In this case, the lie is obvious to anyone who has been around for a minute, given that the skyline in the background is ...