One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law ...

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: ...

SerpApi says it can deliver Google search results for use by AI tools, but Google claims it’s illegally evading bot-blockers to steal copyrighted content. SerpApi says it can deliver Google search ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is hiring a search quality engineer to work on ...

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific ...

Dec 19 (Reuters) - Google (GOOGL.O), opens new tab on Friday sued a Texas company that "scrapes" data from online search results, alleging it uses hundreds of millions of fake Google search requests ...

After several months of testing, Google seems to be rolling out the "Read more" links at the end of some of the search results listings. We saw Google test variations of this back in July and it now ...

Google’s timeline for switching devices to Gemini now lands in 2026. Google’s timeline for switching devices to Gemini now lands in 2026. is a news writer who covers the streaming wars, consumer tech, ...

What are the differences between how AI systems handle JavaScript-rendered or interactively hidden content compared to ...

What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Republished on Dec. 17 with an updated statement from Pornhub.