There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

You see these companies' logos every day, but do you ever really think about what they mean? While the logos might seem ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

A look at why the A321 fleet features a small, unique detail, and how it fits into American's unique fleet strategy.

Philly needs to prep for 2026 like it's going into a fight. More than 600 readers submitted simple, creative, and ingenious suggestions to the Inquirer for how we should prepare.

NHL jerseys have long been iconic, and as time has gone on, teams have created a plethora of alternate and anniversary ...

Okay, let's get one thing straight. The world of design, especially logo design, is drowning in complexity. It's a swamp of overthinking, over-designing, and, frankly, over-compensating. Too many ...

Simplicity in logo design isn't lazy; it's strategic. A simple logo's job isn't to describe, but to identify. We break down 25 best examples from brands like Apple, FedEx, and Nike to uncover the core ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...