New research reveals that warmth, experienced through touch like a hug, significantly enhances bodily self-awareness and ...

Examples often include proprioception, which helps you know where your limbs are without looking, and the vestibular sense, ...

I have a form of time–space synesthesia, so the new year arrives for me in a very physical way. I feel myself move around the ...

More than 2.3 million people — or one of every 18 Canadians — participate in the sport of curling. A look at how the quirky ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Pew Research Center conducted this study to understand Americans’ views of artificial intelligence (AI) and its potential impact on people and society. For this analysis, we surveyed 5,023 adults from ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

It’s been less than a week since the launch of OpenAI’s new GPT-5 AI model, and the rollout hasn’t been a smooth one. So far, the release sparked one of the most intense user revolts in ChatGPT’s ...

The peripheral sensory nervous system (PNS) has been widely recognized for its role in the collection, processing, and transmission of sensory information, including thermal, mechanical, chemical, and ...

COPENHAGEN, May 12 (Reuters) - Global perceptions of the United States have deteriorated across the world over the past year and are now worse than views of China, according to an annual study of ...