FORECAST.ETS applies an exponential triple smoothing (ETS) algorithm to create forecasts that can include trend and seasonal ...

Jeff, good to see you. So, we've been talking a lot here about seasonality of December, that it has tended to be a good month, although less of a good month in more recent years. So, as we get ...

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the ...

Every Q4, the same message shows up in our accounts: “Use seasonality adjustments to get ready for Black Friday and Cyber Monday.” On paper, it sounds reasonable. You expect conversion rates to rise, ...

This project explores real-world coffee shop sales data using Microsoft Excel to uncover key insights into sales performance, profitability, seasonal demand, and location-based trends. The goal was to ...

Amazon will once again beef up its workforce in the fourth quarter to handle the expected shopping surge that comes with the holidays. This year, though, it could be responsible for nearly half of all ...

Depression is characterized by a persistent low mood that can affect quality of life. If symptoms usually only occur in the winter months, it may be seasonal affective disorder (SAD), or major ...

Depression and seasonal affective disorder (SAD) share similar symptoms, but depression can occur at any time of the year, while SAD follows a recurring seasonal pattern. For a SAD diagnosis, a person ...

Retailers around the U.S. are expected to sharply reduce the number of workers they add for the holidays, a shift from their usual seasonal hiring sprees to help cope with the annual crush of ...