Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Whenever a Windows computer suddenly reboots without displaying any notice or Blue screen of death or Stop Error, the first thing that is often thought about is a hardware failure. In reality, most ...

Marketing cloud is a term used by a number of vendors to refer to a suite of cloud-based marketing tools. Examples of marketing cloud suites include Salesforce Marketing Cloud (SFMC), Adobe Marketing ...

Welcome to the Salesforce Marketing Cloud tutorial. Customer Relationship Software (CRM) helps companies manage their relationships with their clients. Salesforce is the CRM platform that is being ...

Salesforce and Oracle are to face a GDPR lawsuit in London and the Netherlands that could cost them up to €10bn in fines, a legally aggressive privacy campaign group has claimed to The Register. The ...

The use of third party cookies for ad tracking and targeting by data broker giants Oracle and Salesforce is the focus of class action style litigation announced today in the UK and the Netherlands.