Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Jollibee is bringing back Mix & Match, giving customers more ways to enjoy their favorites in one meal. Starting at P78, Mix & Match allows diners to pair select mains and sides, offering flexible ...

International Packaging Films Limited was established in Pakistan as a Greenfield project in 2015 to manufacture Biaxially Oriented Polypropylene (BOPP) films. Initially the company was incorporated ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...

Chairman and CEO Johnson-Leipold stated, "Consumer demands for outdoor recreation products across all of our businesses ...