As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Consumer durables players expect GST overhaul to bring structural clarity, and thereby leading to sharper focus on portfolio ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

STEAM has slashed the prices of loads of top games in a major Christmas promotion. The online gaming platform’s Steam Winter ...

Marketing isn't magic; it's a system for making money. While your competitors are stuck using outdated, aggressive tactics, you can be building a predictable machine. The 7Ps of Marketing isn't your ...

Home Depot’s HD third-quarter results included same-store sales growth of 0.2% and adjusted operating margin compression of 50 basis points to 13.3%. The firm closed the GMS acquisition in September, ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

The Procter & Gamble Company PG reported solid first-quarter fiscal 2026 results, with sales and earnings per share (EPS) surpassing the Zacks Consensus Estimate and improving year over year. Results ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

In the dealership inventory asset management, balancing new and used equipment sales is crucial to maintaining profitability and ensuring efficient inventory management. The sales mix — comprising the ...