Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...