Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

How AI Search Is Changing The Game—And What Brands Can Do About It

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Google’s Recommender System Breakthrough Detects Semantic Intent

Google quietly published a research paper on personalized semantics for recommender systems like Google Discover and YouTube.
IEEE

Analysis of the TOPSIS Method for Ranking Flood Risk Areas in Denpasar City Using Python

Abstract: This research examines the application of the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method in ranking flood risk areas in Denpasar. TOPSIS is an effective ...
Searchenginejournal.com

Google Says Ranking Systems Reward Content Made For Humans

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans. Google’s Danny Sullivan discussed SEO and AI where they observed that their ...
Search Engine Land

Google: Exact match keywords won’t block broad match in AI Max

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...