Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Luxury brands focus on quality, exclusivity, and storytelling, appealing to high-net-worth consumers. Effective positioning shapes brand identity, competition, and consumer experience strategies.

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

Even in this age of digital marketing, old-fashioned techniques still make for effective life insurance marketing. Many consumers appreciate how marketers leverage technology to enhance the speed and ...