Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

AI developer Benjamin De Kraker was asking ChatGPT about using encryption features in Windows when he noticed something odd at the bottom of his screen. Next to an icon for a shopping bag, a clickable ...

Pakistan’s leading English-language daily, Dawn, issued a public apology on Tuesday after accidentally printing an AI-generated editing prompt inside one of its business stories. The mistake appeared ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

How’s the saying go? “What goes around comes around.” That works for karma and trends of all types. Vinyl records, flared jeans, and print advertising have seen their heyday, decline, and glorious ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered ...

Apple customers aren’t thrilled they’re getting an ad from the Apple Wallet app promoting the tech giant’s original film “F1 the Movie.” Across social media, iPhone owners are complaining that their ...