As a public relations (PR) professional, it will come as no surprise to you just how important personalization is to relationships—whether with journalists, other PR pros, media outlets or editors.

Last week, I launched into an Arc Raiders raid on Dam Battlegrounds, with a Dam Surveillance Key in my safe pocket. I had one goal: get to that locked room, loot up, and get out safely. I headed to ...

I have a 12-year-old son, “Zach.” Zach gets excellent grades, so I was stunned when one of his science assignments came back as a zero. I asked him what on earth happened, and he told me that it was a ...

An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

Ayyoun is a staff writer who loves all things gaming and tech. His journey into the realm of gaming began with a PlayStation 1 but he chose PC as his platform of choice. With over 6 years of ...

I caught my employee skipping work to nap at home when she said she was meeting with a potential client. It was total happenstance; I happened to meet the potential client at a social event that night ...

Meta chief technology officer Andrew Bosworth took to his Instagram to explain, in more technical detail, why multiple demos of Meta’s new smart glasses technology failed at Meta Connect, the ...

My time for friendships is limited. I’m not inclined to spend it in a commercialized version of one. By Kwame Anthony Appiah Kwame Anthony Appiah has been the The New York Times Magazine’s Ethicist ...

VPN Gate is an excellent free VPN, but as a nonprofit service, it doesn’t offer as many features as commercial VPNs. It gets around content restrictions and censorship pretty well, though, and it’s a ...

Activists launched AirVPN in 2010. It is an open-source VPN with technical apps better suited to advanced users. However, it isn’t the best option for home users seeking streams. The benefit of AirVPN ...

Some workouts leave you buzzing, muscles pumping, and energy on high. Others leave you wondering if you made any progress at all. The difference often comes down to more than just the weight on the ...