Back in the 90s, parents stood in lines, watched televised auctions, and scoured toy aisles for items like Tickle Me Elmo, ...

A McDonald's menu in New York City last year. The burger chain is seeking to reclaim its reputation for value. (Michael M. Santiago/Getty Images) McDonald’s has a message for franchisees: Do more to ...

When Pamela Collins was pregnant, she would talk and sing to her son through her belly, telling him he was loved. He was the “miracle” that the 32-year-old mother had been waiting for, after four ...

McDonald’s is cutting prices on some combo meals to woo back customers who’ve been turned off by the rising costs of grabbing a fast food meal. The price drop may induce its rivals, who have run into ...

McDonald's is bringing extra value beyond its McValue Meal menu. Beginning on Monday, Sept. 8, McDonald's will add limited-time Extra Value Meals to its offerings: a $5 Sausage McMuffin with Egg meal ...

STOP the presses. We often say that the first streamer to offer a price cut instead of a price hike will instantly gain a ton of good will and many new subscribers. But a different kind of company has ...

McDonald’s is slashing its combo meal prices — despite weeks of tussling with restaurant operators who pleaded that rising costs have made it difficult to sustain deals already on the menu. Its US ...

McDonald’s (NYSE:MCD) decision to shave 15% off the price of its combo meals continues to weigh on rivals with shares of Burger King parent Restaurant Brands (QSR), Wendy’s (WEN), Yum! Brands (YUM), ...

McDonald's Corp. (NYSE:MCD) aims to restore its image as an affordable fast-food option. The pivot comes as consumers complain about the increasing cost of Big Macs. In some locations, Big Mac meals ...

McDonald’s is losing some of its low-income customers, and it sounds like the fast food chain has a plan to get them back. During an earnings call last week, McDonald’s CEO Chris Kempczinski admitted ...