Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego is taking one of the most familiar objects in toy history and giving it a technological overhaul. At CES 2026, the ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

LEGO made an unusual move at CES 2026 by taking center stage to announce what it calls a fundamental shift in how its toys ...

CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from AI-powered ...

Lego unveils Smart Bricks at CES 2026, blending sound, light and motion into classic playsets. While the company calls it a major innovation, child play experts warn it could challenge ...

Young builders are invited to bring their creativity to the Mitchell Community Public Library as LEGO Club returns for the ...