BestMediaInfo.com explains if JioStar has built enough stickiness and enough value on connected TV, to raise realisations ...

The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...

BCCI has signed a Rs 270 crore, three-year sponsorship deal with Google’s AI platform Gemini ahead of IPL 2026, highlighting ...

The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google's AI platform Gemini ahead of the Indian Premier ...

Google's AI platform Gemini associates with IPL, the world's most lucrative T20 league as BCCI bags a whopping multi-crore sponsorship deal with AI giants.

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Once played across the subcontinent under many names, kabaddi was rapidly standardised in newly independent India. This process enabled its rise as a “national sport” but also eroded much of its verna ...

Australian greats co-owners of Amsterdam franchise in the upcoming European T20 Premier League, co-founded by actor Abhishek ...