Bangladesh said they would not back down to "coercion" and play their T20 World Cup matches in India, casting doubt on their ...

The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...

Google Gemini signs a Rs 270 crore sponsorship deal with IPL ahead of 2026. Here’s how much BCCI earns and what it means for ...

Big tech major Google’s AI platform Gemini has reportedly signed an INR 270 Cr deal with the BCCI to sponsor the Indian ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

JioStar’s third-quarter revenue rose 11.6% quarter-on-quarter to ₹6,896 crore, while its profit before tax fell 32.2% to ₹898 ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...