Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

Big tech major Google’s AI platform Gemini has reportedly signed an INR 270 Cr deal with the BCCI to sponsor the Indian ...

The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

The move to release Mustafizur Rahman from KKR’s squad for 2026 IPL has angered fans in Bangladesh with the government in the ...

Discover why Bangladesh`s IPL 2026 broadcast ban won`t significantly affect BCCI revenue. Expert analysis reveals fixed ...

The Bangladesh government has imposed an indefinite ban on the telecast and promotion of the Indian Premier League (IPL), ...

"Even if the Bangladesh team is a significant one, it won’t have an impact on IPL’s revenue. Any revenue loss will likely be ...