Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

Big tech major Google’s AI platform Gemini has reportedly signed an INR 270 Cr deal with the BCCI to sponsor the Indian ...

The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...

Google Gemini signs a Rs 270 crore sponsorship deal with IPL ahead of 2026. Here’s how much BCCI earns and what it means for ...

BestMediaInfo.com explains if JioStar has built enough stickiness and enough value on connected TV, to raise realisations ...

The WPL’s rise signals a new era where women’s cricket commands respect through skill and passion, reshaping India’s sporting ...

Speaking at the earnings call, Vaz said TV advertising remained challenging amid spend cuts by FMCG and consumer electronics, ...

JioStar’s third-quarter revenue rose 11.6% quarter-on-quarter to ₹6,896 crore, while its profit before tax fell 32.2% to ₹898 ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

JioStar delivered a healthy EBITDA performance despite a tough macroeconomic environment, backed by strong subscription ...