Big tech major Google’s AI platform Gemini has reportedly signed an INR 270 Cr deal with the BCCI to sponsor the Indian ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Analysis of JioHotstar tariff changes, premium plan increases, and content consolidation affecting subscribers in India amid ...

Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

BestMediaInfo.com explains if JioStar has built enough stickiness and enough value on connected TV, to raise realisations ...

The move to release Mustafizur Rahman from KKR’s squad for 2026 IPL has angered fans in Bangladesh with the government in the ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

Google Gemini signs a Rs 270 crore sponsorship deal with IPL ahead of 2026. Here’s how much BCCI earns and what it means for ...