The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

New Horizons campsite, you can attract visitors, use Amiibo to get campers, and invite new villagers to live on your island.

Ikea will soon offer gamers virtual Stockholm sofas in Roblox's 'Welcome to Bloxburg' simulation game. No assembly required.

The AI-powered age verification software intended to make Roblox safer for kids is not exactly working as planned.

However, since the stock remains significantly below its 50-day and 200-day moving averages, one must question whether this ...

Doug Shapiro has been writing on The Mediator about "infinite content" for months now. He sees a new twist in Reed Hastings' ...

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement ...

Some Roblox ads aren’t what they seem – and clicking the wrong one could cost you your account. In this video, I investigate a suspicious ad that’s been going around, show what happens when you click ...

OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy. Up until now, the ChatGPT experience has been completely free. While there are premium plans and models, you ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

Lisa M. Given receives funding from the Australian Research Council. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for Information Science and Technology.