Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
Search Engine Roundtable

Google Sued SerpApi Over Scraping Search Results

On Friday, Google announced it had filed a lawsuit (PDF) against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google’s ...
9to5google

The Google Search homepage adds a ‘plus’ menu

Historically, google.com does not change very often. After adding an AI Mode shortcut earlier this year, there’s now a ‘plus’ menu on the Google Search homepage. On google.com, the Search bar now has ...
realestatenews

Is Google’s listings ‘experiment’ a threat to search portals?

Google’s data and brokerage partner HouseCanary is beginning to place home listing blurbs at the top of search results in some markets as part of a new “test.” Some industry experts and analysts are ...