Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

How AI Search Is Changing The Game—And What Brands Can Do About It

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...