AI is automating and transforming traditional website optimizations methodologies, increasing engagement and revenues.

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

If your traffic is up but revenue isn’t, you probably don’t have a “marketing” problem. You have a shopify conversion rate optimization problem, and it ...

Google Photos on mobile now features an AI-powered search tool that utilises Gemini technology to simplify photo and video ...

GFP Real Estate’s office building at 505 Eighth Avenue has signed three new tenants that will occupy space totaling 18,103 square feet at the 25-story tower formerly known as the Hoover Building, the ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...