Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Clearwater Analytics over the weekend agreed to a buyout from private-equity firms, after the stock market failed to reward a string of acquisitions the fund management accounting software provider ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with ...

A consortium led by Permira and Warburg Pincus has agreed to acquire fintech software company Clearwater Analytics Holdings Inc. in a deal valued at $8.4 billion. Singapore state-owned investor ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

We put the Google Pixel 10 Pro XL through our rigorous DXOMARK Camera test suite to measure its performance in photo, video, and zoom quality from an end-user perspective. This article breaks down how ...

Google is testing an AI agent designed to handle your to-do lists for you. The Labs experiment, called CC, is built using Gemini and sends an email summarizing your schedules and tasks every morning.

Google Labs today announced a “new experimental AI productivity agent” called “CC.” It will generate and send a “Your Day Ahead” briefing to your inbox every morning. CC “synthesizes your schedule, ...

Productivity is one space where companies keep wanting to experiment with AI assistants in the hope that they will save time for users, and as a result, they will want to use those assistants more.

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...