From Duolingo to GDP, how an obsession with keeping score can subtly undermine human flourishing ...

Three generations have grown up with video games since home consoles with swappable game cartridges were first released in ...

Discover the power of gamification marketing to boost engagement and drive growth for your business. Exciting tactics for business owners. Let’s get straight to the point – gamification marketing is ...

Understanding these top 6 key gamification trends can help companies utilise them more effectively to engage users and achieve goals. Gamification has become an integral part of many industries in ...

Behavioral factors can adversely affect investment decisions. A study by Morgan Stanley revealed that the average U.S. investor received about 55% of the potential returns from a balanced portfolio ...

School of Physical and Electronic Science, Guizhou Normal University, Guiyang, China.

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...