Jarred Jermaine, the viral TikTok “music detective” famous for uncovering samples and sharing song history, has teamed up with Froot Loops for the brand’s new “Follow Your Ears” campaign. With more ...

Froot Loops is bringing its cereal to the world of hip-hop in a colourful new way. The brand has teamed up with Chicago-based jeweler Kristopher Kites to create limited-edition, one-of-a-kind jewelry ...

The cereal brand’s new campaign turns decades of rap shout outs into a full blown creative movement with jewelry collabs, street art and a reminder that sometimes culture finds you first. For years, ...

BATTLE CREEK, Mich., Nov. 10, 2025 /PRNewswire/ -- Did you know Kellogg's® Froot Loops® has been name-dropped in more than 1,000 hip-hop tracks across generations1? To celebrate hip-hop's creative ...

The group NCT DREAM (NCT Dream, affiliated with SME) delivers a powerful blow that breaks limits with their new song "Beat It Up." NCT DREAM's sixth mini album "Beat It Up," to be released on the 17th ...

Portland may not be known as a hub of hip-hop on par with New York or Los Angeles, but that doesn’t mean it hasn’t been a hotbed for sonic experimentation and incredible talent for decades. We had all ...

This year's celebration of all things hip hop is set to take place from August 17-23 thoughout the city. Fight the FOMO with our guide to the Great Milwaukee Summer. We've got the hottest places to ...

Cardi B and (Photo credit: Shutterstock.com / Kathy Hutchins) and Jay-Z (Photo credit: Shutterstock.com / Tinseltown) August 11 marks a significant milestone in music history as hip-hop celebrates ...

The Grammy Museum’s Hip-Hop Block Party returns this year with more attractions and a larger collaboration between musicians, artists and brands. “It’s a celebration of 50 years of hip-hop that ...

EA Sports has introduced multiple EA FC Mobile Pitch Beats Hip Hop cards to the game following the weekly reset on April 24, 2025. The fourth week of the ongoing Pitch Beats promo celebrates several ...

You might say it was Drake, DJ Premier, or Ice Cube. But the real idea of a beat flip starts with the DJ. In the early days of hip-hop—when DJing was the center of the action and park jams at rec ...