The daughter of Gwyneth Paltrow, Apple Martin, sparked fresh buzz after stepping out in a new modeling campaign that fans say ...

Take along not just one but two pairs of glasses with this travel case. Available in 10 colors, it has a soft velvet lining ...

Emily Blunt's makeup artist Jenn Streicher shared her exact routine for the Golden Globes, and it was all Charlotte Tilbury ...

From doing a purge to sanitizing what's left, here are actually useful tips for organizing and and decluttering all of your ...

Host Nikki Glaser, Erin Foster, Kristen Bell and Elle Fanning were among the celebs who used L’Oréal Paris beauty products, ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

My skin can be sensitive to fragrance and color additives (I recently broke out in hives from my décolletage down to my ...

With some of my patients I see every six-to-eight weeks, I have actually seen their skin get plumper over time after using ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Molly Sims shares about YSE Beauty’s launch of the Wide Awake Brightening Eye Cream in four new shades. The eye cream comes ...

These tried-and-true "old-school" trends are coming back around. From makeup to skincare, these 5 grandma-approved beauty ...