Abstract: How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs ...

Since the earliest days of human civilization, communication has been the defining force behind cultural development and societal progress. From the rhythmic beats of ancient drums to the invention of ...

Your browser does not support the canvas. The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in ...

The study of International Relations (IR) has traditionally focused on power, interests, and rationality, often sidelining the profound role of rhetoric in shaping global politics. Aristotle’s ...

Steven Maras does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

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There are three models of rhetorical persuasion – ethos, pathos, and logos. The Greek philosopher Aristotle developed the model. To persuade an audience, a speaker has to appeal to their authority, ...

1 Department of Business Administration, China University of Geosciences, Wuhan, China 2 School of Foreign Languages, Xinyang Normal University, Xinyang, China As consumers become skeptical of green ...

Ethos, pathos and logos are techniques of Persuasive Advertising... Teamwork Research Connections Shared Global Ethos Teamwork, research, and global connections. Shared global ethos, abstract techno ...