From dark circles to crow’s feet, shoppers in their 30s, 40s and 70s say this $5 concealer beats the $40 ones that kept creasing on them.

In this video I transform from a bare face into a dramatic vampire bat look perfect for Halloween or a night out. I walk you ...

This Video Shows How To Achieve A Smooth Undereye Using Maybelline Powder Demonstrating Step By Step Application Techniques ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Kylie Jenner gave fans a sweet look at her Christmas celebrations, which included presents for children Stormi, 7, and Aire, 3, each wrapped with their own personalized paper.

Five beauty and style CEOs told us their go-to gifts as the holiday season ramps up. Their answers range from experiences to candles to, unsurprisingly, jewelry and beauty supplies. Here's what the ...

Elf Beauty Inc. late Wednesday touted a “record-breaking” launch of its Rhode brand at Sephora stores in North America and market-share wins, but that wasn’t nearly enough for the stock. Citing ...

(Reuters) -Elf Beauty forecast annual sales and profit below Wall Street estimates on Wednesday, as the cosmetics-maker grapples with higher tariff costs and cautious consumer spending, sending its ...