Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Data has become one of the most valuable assets a company can own. Much like oil powered the industrial era, data now drives innovation, competitiveness and profitability, especially in the world of ...

Sophisticated analytics tools mine insights from data, optimizing operational processes across the enterprise. In association withTeleperformance Business data provides an often untapped well of ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

With social and cultural problems increasingly complex, traditional research methodologies in humanities often fall short when used to capture the depth and nuance of human experience. Quantitative ...