This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Abstract: Vision systems are nowadays based on smart cameras that are integrated into Industrial Control System (ICS) using Industrial Internet of Things (IIoT) principles. The information between ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.