Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant Paper Inc. discontinue or modify certain ...

New York, NY, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing ...

Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing guarantee, "one-day processing,” and "businesses ...

New York, NY, Aug. 11, 2025 (GLOBE NEWSWIRE) -- A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended ...