Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy Ride and the entire John Lewis collection. The chatbot then 'pitched' ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen ...

They're accused of violating the ELVIS Act. Coca-Cola slapped with lawsuit by estate of music legend Johnny Cash: 'Intentionally, fraudulently, maliciously' first appeared on The Cool Down.

CEO Warren Buffett recently handed his chief executive position over to Greg Abel. Nonetheless, Buffett’s stature as a ...

Coca-Cola is quietly unwinding a chunk of its U.S. manufacturing footprint, closing a major plant worth tens of millions of dollars and triggering a new wave of layoffs across its bottling network.

Cola’s seasonal spots have been closely tied to handcrafted visuals and nostalgic storytelling. This year, however, the ...

McDonald’s, Greggs, and Pret A Manger are all cheaper than Costa and have been expanding their offerings. There had also been a boom in premium coffee chains like Gail’s and Blank Street. A medium ...

In a Jan. 5 news release, the Atlanta-based chain announced it would begin offering frosted sodas and floats on its permanent ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...