Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Amazon’s revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Sven, a sales leader, received a call from a major customer who was furious. Their order arrived late, the product was damaged, and to top it off, their invoice didn’t reflect the volume discount ...

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

The fintech startup looks at this acquisition as a growth catalyst for its platform, with both DSP and Volt Money recognizing significant potential in the mutual fund space, sources close to the ...

Morgan Wallen is moving full steam ahead to his next musical project. After releasing his One Thing at a Time album in 2023 and touring to promote the album over the last two years, the country singer ...

If you want to accentuate the importance of a problem, it seems sensible to explain how prevalent it is. Lots of people are at risk of Alzheimer’s disease. Lots of women carry a gene that makes them ...

If you want to get people’s attention to address a problem, making it seem as big as possible is a nearly universal reflex. Across more than a dozen experiments, they find that describing how big a ...