As AI reshapes the travel industry, one acronym is sparking both excitement and confusion: MCP, or Model Context Protocol.

Google alleges SerpApi is a “parasitic” enterprise. SerpApi maintains its services are protected by the First Amendment and ...

Indeed, this so-called black box risk has many ramifications. AI systems are generating responses that can't be inspected, ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Microsoft is proving it can stand strong in artificial intelligence on its own, even while keeping its OpenAI ties. Analysts ...

Investors say Microsoft's real edge comes from its sprawling AI ecosystem and growing independence from any single model ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling out updated and more clickable links ...

Is the first rung of the career ladder disappearing? That’s the unnerving question being raised by a growing chorus of AI ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Learn how to reverse engineer ChatGPT answers and optimize your content to get cited by AI. Outrank competitors in the ...

OpenAI has sent out emails notifying API customers that its chatgpt-4o-latest model will be retired from the developer platform in mid-February 2026,. Access to the model is scheduled to end on ...