The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...

NBCUniversal today announced a slew of new tools for advertisers in advance of the annual CES trade show in January, per details shared with Marketing Dive. The developments span targeting and ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and highlights an opportunity for greater investment in audio ads instead. The pharma- ...

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity. Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making ...

This is read by an automated voice. Please report any issues or inconsistencies here. People aren’t lovin’ it. McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube ...

WTF?! A woman with schizophrenia was hospitalized after seeing an Apple TV+ ad on her Samsung smart fridge. Because the ad coincidentally used her name, the woman believed someone was attempting to ...

Sydney Sweeney is addressing the backlash to her controversial American Eagle ad. Months after the Euphoria star appeared in a denim campaign for the clothing brand which used the word "jeans" as a ...

A startup’s ads for controversial embryo tests hit the New York City subway. One day this fall, I watched an electronic sign outside the Broadway-Lafayette subway station in Manhattan switch ...

The UK's advertising watchdog has banned advertisements from Nike (NKE), Superdry and Lacoste that made misleading environmental claims, as part of the regulator's crackdown on greenwashing. The ...