Fixated has acquired gamer-focused talent agency Ellify, marking the latest M&A play in the social representation space.

Ikea will soon offer gamers virtual Stockholm sofas in Roblox's 'Welcome to Bloxburg' simulation game. No assembly required.

Roblox’s safety update is locking some users out of chat, deleting old messages and pushing frustrated players off-platform.

The AI-powered age verification software intended to make Roblox safer for kids is not exactly working as planned.