These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Media bosses expect web referrals to plunge and want journalists to emulate content creators, report finds ...

Earlier this month, The Guardian published an investigation that showed Google was serving up misleading and outright false ...

The announcement marks the latest in a string of commitments from Musk to open-source the technology behind X's recommendation engine. Previous promises, however, have seen uneven ...

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search ...