Advertising is a crucial component of any business because it builds awareness of the business and its services. Making an effective advertising poster can not only boost your brand awareness in the ...

Poster Orientation describes how the poster will be displayed, and there are two options: Portrait and Landscape. Check for poster orientation requirements in poster session guidelines before ...

New research from Clear Channel uncovers the optimal creative elements for producing out of home posters to efficiently take advantage of audience’s attention. As people’s exposure to advertising has ...

Whether in academia or industry many of us -pre-pandemic- waded through crowded poster halls at conferences to get quick glimpses at snapshots of research projects presented in this condensed form.

Even in ancient times, merchants listed their goods on stone plaques to attract customers. Centuries later, the first advertising posters were unveiled, as a new exhibition shows. Uncle Sam's intense ...

Film posters are an outlier in the movie advertising matrix. “When the trailers are no longer played and the promotional campaign winds down, the poster remains,” outlines Poster House, the New York ...