PayPal has strengthened its advertising platform with a new programme providing firms with a unique, cross-merchant view into ...

The world of cryptocurrency is an intriguing journey through recent history. It all began with Bitcoin in 2009. This digital ...

The first wave of this advertising trend emerged last year. Polaroid and Heineken both launched billboard-centric campaigns ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The city launched the "Choose Stamford: A Real Unicorn" campaign in October 2025, starting with digital advertisements ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

On New Year’s Eve, Visit Lauderdale piggybacked aboard the annual CNN broadcast to launch a campaign touting the region’s ...