The TikTok Shops have been fueled by Clorox’s approximately $580 million investment in digital transformation, which included a migration to SAP S/4 HANA. Because technology moves so quickly, it’s ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

As the segment's VP of supply chain, Gomes was tasked with taking an end-to-end approach to productivity, capacity and efficiency.

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery.

How Is AI and Machine Learning Changing the Way We Manage the Supply Chain? Shifting consumer demands, geopolitical uncertainty, labor constraints, and residual pandemic-era behaviors can all have a ...

Nike’s owned digital business that grew 18% in the fiscal year, and the digital share of its business reached 24% in Q4, propelled by its app ecosystem. “This is a shift being led by the consumer as ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

One of the key challenges Church & Dwight looked to solve involved phantom inventory — products that incorrectly appeared in the company's inventory system when it wasn't actually on store shelves.

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

COVID-19 drove people to reflect on their priorities, elevating concepts like community service, equity, and sustainability. A decade ago, values like these weren’t front-and-center, operational ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...