Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Growth is about precision. Leaders who focus on customer intimacy, smart partnerships, cash discipline, and purpose will ...

First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

In a security market crowded with tools, features, and AI promises, the most valuable post-holiday gift for CISOs is clarity, ...

In most agencies, 80% of revenue is generated by only 20% of their accounts, meaning that 80% of an agency's customer base is ...

Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

The relationship between sports teams and their fans has never been more dynamic than it is today. What once revolved around ...