We are in an age where providing premier experiences is the difference between retaining or losing customers. Businesses today are faced with a seeming paradox related to app and software UI/UX. On ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. During the Korean War, the Soviet-designed MiG-15 was, on paper, ...

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User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).