The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...