Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Technology companies sell products and services to consumers and business customers through direct channels, such as a sales force or e-commerce website, and indirect channels, such as distributors or ...

More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business ...

For retail businesses, establishing a new sales channel is a proven strategy for increasing revenue. In addition to offering another path for distributing your goods, it can also help introduce your ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Ahead of its Dreamforce conference, Salesforce today announced new Sales Cloud features designed to provide customers with AI-powered insights and self-service options. The capabilities come on the ...

Would you want to sell all of your goods or services directly through your own company? Probably not, unless you’re selling Girl Scout cookies. The fact is that indirect sales channels can be a highly ...

Globalization, outsourcing, and foreign competitors have caused a revolution for American manufacturers. It began when the Fortune 500 companies began to reorganize themselves, source from foreign ...

The pandemic’s disruption of traditional sales channels posed challenges for manufacturers, and as a result, some have significantly altered their customer journeys. They are improving their portals ...

One of the most complex tasks in multichannel selling is preparing product content to support multiple sales channels. While you want some consistency between how products are represented in your ...