Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Coca-Cola continuously diversifies by acquiring brands like Costa Coffee and Fairlife. Coca-Cola's expansion has focused on non-soda drinks, adapting to changing consumer preferences. Expect Coca-Cola ...