During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The future of play with Lego’s Smart Play System, featuring interactive Smart Bricks, Tags, and Minifigures with computer ...

The new LEGO Smart Play system includes a Smart Brick with custom lights, sounds, motion sensors and the ability to recognise Smart Tags and Minifigures.

Darth Vader’s TIE Fighter is a 473-piece set with a smart Darth Vader Minifigure, one Smart Brick and one Smart Tag, priced ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...